Can advertising at Indiana Pacers basketball games help bring business to Indiana?
The Indiana Economic Development Corp. thinks so. The public-private agency just invested taxpayer dollars into a unique two-year marketing effort recently allowed by the NBA.
What will immediately catch fans’ and TV viewers’ attention is the slogan, “A State that Works,” emblazoned twice on the hardwood floor at Bankers Life Fieldhouse. The catch-phrase of the IEDC’s ongoing marketing campaign — launched in May — will be located just out of bounds, in front of the home bench and the visiting bench.
“This is really about telling our story and lifting our brand,” said Secretary of Commerce Victor Smith, who heads the agency. “The one thing I’ve heard consistently is we have a great story in Indiana, but we just need a bigger megaphone to tell the story. This is one of the ways we’re doing it.”